Origin Peterlee BJJ - Building new brands

🥋 Origin Peterlee BJJ
Client Brief: Build a brand identity that embodies the grit, discipline, and camaraderie of Peterlee’s BJJ community. The goal is to forge a look and feel that reflects the power of the gym’s training culture and its role in shaping confident, resilient athletes.

Creative Execution: I focused on strong visual structure, impactful typography, and grounded color schemes—channeling the authenticity and intensity of combat sports. Social graphics and promo content were designed to be sharp, fearless, and unfiltered—positioning Origin as more than a gym, but a mindset for those who fight for progress